Solo and micro businesses face unique marketing challenges. “Smart Marketing for Solopreneurs and Microbusinesses” features simple and effective steps to bypass those challenges and optimize your marketing efforts. The secret is to leverage your unique position and assets in your marketing communications and actions. Strategic efforts will establish your brand with target clients and build visibility within your target market. To accomplish this, you’ll learn how to customize messaging and implement multiple tactics to engage clients. Also, this book will help you identify and pursue market niches to grow a more successful business. • Set the stage for effective marketing. • Create the right tools to support your smart marketing efforts. • Establish your unique marketing position with target clients. • Implement your action plan for sustainable results. Douglas Freeman share this collection of marketing tips based on his more than 30 years of solopreneurship in business communications services and consulting. He has worked with clients ranging from Fortune 100 companies to startups, in the U.S. and abroad. Douglas is an advocate for entrepreneurship and small business. He writes about business on multiple social network and business news platforms to inform and educate entrepreneurs across the globe.