Why People Search
If someone wants to find you online, they search Facebook. Otherwise, they search Google for answers to problems they have. The normal search does not care about you or the horse you rode in on.
Think of your own searches. You search for something you want or for something that solves a problem for you. At this point, I don’t care who has the answer to my problem.
My job with Walkabout Solopreneur is to create the best content available for individuals to create a full time online income which will allow them the freedom to blaze their own trails in the world. I start with SBI for WP to remind me of what works for a true online business, and I add more from my own experiences.
The Walkabout part of WS recognizes that we much each understand our true needs and wants to be happy.
Before you can make a recommendation or make a sale, you must provide valuable content people are searching for. This will generate targeted traffic for your site. (Much harder now with millions of blogs online.)
You have to build trust as an expert in your field.
You have to establish a relationship with visitors to your site, or you will never build enough trust to get people to your money pages.
Ken Envoy came up for the name of this years ago – “preselling”.