Walkabout Solopreneur

Walkabout Solopreneur

Outline – YouTube Marketing Excellence

Outline – YouTube Marketing Excellence

 

  1. second largest search engine
  2. extremely underutilized by marketers
  3. hard to engage visitors with text alone
  4. fantastic opportunity to deliver a powerful message
  5. success on YouTube is all about having something interested to say and a unique way to deliver that point
  6. YouTube success involves a little more work than some of the other strategies you might have tried in the past
  7. YouTube is a website that allows users to upload videos from their computers so that they will be hosted online
  8. YouTube also allows other users to search through those videos using cross searches to find content they find interesting
  9. Creators can improve their likelihood of their content being discovered meanwhile by using smart titles and the right keywords that will act as search terms
  10. allows users to create profiles (and channels) and it allows for direct messaging as well as commenting on videos
  11. your YouTube profile will be the same as your Google Plus profile
  12. Using YouTube ads, creators can earn money from their videos (when a user watches through to the end or clicks on an ad) or they can promote their own channels via other users
  13. YouTube celebrities and many of these are now making a lot of money by selling products to their legions of fans, or by getting sponsors for their videos
  14. making money from a YouTube channel represents ‘living the dream’
  15. benefit of allowing you to provide entertainment, information and all-round value to your visitors, while at the same time letting you communicate with your audience and position yourself as an authority in your niche/industry
  16. content marketing doesn’t have to mean just articles
  17.  videos created by businesses are designed specifically to go viral and to support social marketing campaigns
  18. develop a brand
  19. tie all of your online products together and to thereby get more from every video you upload

 

 

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